• Integration
• Research & Analysis
• Communications Strategy
• Budget & Implementation Planning

• Creative Concept
• Design
• Production Planning
  

• Through-the-line campaign &  project management, implementation, production, and budget management

Integrated Marketing Communications (IMC), is a management concept that is designed to make all aspects of marketing communication, such as advertising, sales promotion, public relations, and direct marketing, work together as a unified force, rather than permitting each to work in isolation.

Avenue-IMC offers the client a central communications and production portal that ensures
continuity in campaign message
and design, and consistency in
standards and quality.