Avenue-IMC, in partnership with the UDDI, has created South Africa’s first green marathon. The EcoMile event is benchmarked as the cleanest, greenest sports event in South Africa. Avenue-IMC has developed a turn-key environmentally friendly event strategy from design to implementation.

Our work included:

• brand creation and trade mark registration
• event design
• environmental operational intervention strategy
• environmental awareness campaign
• smme & LED development
• job creation strategy
• event management
• budget management
• through-the-line production of print and outdoor
  media, print production, merchandising, promotional
  items, branding, public relations

The Nelson Mandela Bay EcoMile Marathon is an annual event owned by the UDDI and sponsored by the Nelson Mandela Bay Municipality.