The  Community Trust is an independant entity funded wholly by Volkswagen South Africa.  Established in 1989, the Volkswagen Community Trust has been ‘touching lives’ in the Nelson Mandela Bay region for  more than 20 years.  Avenue-IMC was tasked with developing a new positioning strategy for the Trust in 2009 as part of it’s 20 year celebration.

Our work included:

• new brand identity
• 20 years archive research and compilation
• strategic message development of key focus areas
• integrated web site and NGO ‘connect’ platform
• launch event concept and implementation
• audio visual production
• through-the-line campaign activation of print media, outdoor media, print production, digital media
• ongoing strategic communications
• ongoing funder / investment promotion