B2B, or Business-to-Business Communications, has developed into a sophisticated below-the-line communications sector in it’s own right. Avenue-IMC director Angela Stockley gained 10 years experience working in this field in the European Union.
Her experience includes production of launches and events as well as direct communications, trade & investment promotion and knowledge communications for premium brands in the automotive industry, pharmaceutical industry as well as government and other private sector.
- Her work included:
- Creative direction & script writing
- Design & production management
- Product launches & conferences
- Multi-media production
- Process integration
* Produced by Angela Stockley for independent lead agency